Crimson Bee
Case study
Instagram strategy
1:1 training session
Crimson Bee was founded by Digital Business and Marketing Strategist Sarah Seaby. Based in Oxfordshire, Crimson Bee is a digital business consultancy that supports companies in the video games industry. Sarah initially founded the business in 2018 and officially launched in January 2021.
Crimson Bee reviews company structures, agencies, team skills and dynamics to ensure they have the appropriate knowledge and skills. It also reviews their marketing strategies to ensure they’re communicating the right messages and ideas with their customers.
Sarah wanted to continue serving the video games industry but broaden her reach to work with women in tech and small businesses which are making, or are yet to make, the transition to digital. She needed help to use Instagram to increase brand awareness among these new audiences.
The work
The first stage of this project was to audit Crimson Bee’s existing Instagram account and activity, providing feedback on its profile, content, branding and engagement. At that time the business only had the basic starting points of an Instagram presence; around 40 followers and a few posts.
The audit then formed the basis for creating Crimson Bee’s Instagram strategy. This included further research to build a better understanding of its audiences and to explore the types of content they’d value, as well as the best ways of communicating them. It also covered:
Social media objectives
Performance measures
Target audience profile creation
Content recommendations
Key influencers
Competitor analysis
Relevant hashtags
Recommended social media apps and tools
“Sarah created a social media strategy to help me better understand how to use Instagram for my business. She provided great analysis and understood who I was targeting. She was able to show how best to put in practice developing content, especially when time is limited.”
Social Jooce also provided a 1:1 training session to support Sarah to implement the strategy. This session covered content planning (what and when to post), how to create and use branded graphics in Canva, and best practices for Instagram.
“Sarah provided ideas and gave great training on areas that I need a bit more in-depth knowledge on. Reviewing my profile, how my grid should work with my designs and content planning was the big thing.”
The results
Since investing in social media strategy and training, Sarah has increased Crimson Bee’s follower numbers by 118%, with a significant proportion now belonging to the target audiences. Reach has also increased by 146%.
The social media strategy and training session have also given Sarah the confidence to post a variety of content that’s firmly aimed at her audiences. As a result, engagement has increased on Crimson Bee’s posts, with comments increasing by 30% and interactions by 61%.
“I now feel confident to take on growing my audience and planning content. I would highly recommend Sarah, she has great knowledge of all platforms and can make something that feels overwhelming easier to manage.”
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