Osu’s one-of-a-kind platform combines self-employed business management with zero-fee instant payments. Founded in 2021, it’s one of the UK’s fastest growing payment apps and raised £2.25m in seed funding.

The brand was looking for help to raise awareness and spread the word about their new app across the UK’s self-employed and sole trader communities. 

The work

Osu already had some limited presence on LinkedIn and Facebook, so the first step was to take a good look at what they were already doing, their competitors and the market. Audience research helped to build a better understanding of the types of content that would perform best for them. 

All that research was then used to create a social media strategy that would work for the brand’s existing platforms (LinkedIn and Facebook), as well as adding Instagram to the mix. 

The results

Osu now has a well-developed strategy and plan that form the foundation of a strong brand presence. Their content calendar makes sure their content is relevant and high-quality, they’re confident about when to post to get the most engagement, and they know which social media groups to join. 

They’ve also run targeted page post engagement (PPE) and page likes ad campaigns, aimed at specific professions across Facebook and Instagram. 

In addition to the statistics that Daniel has mentioned above, Osu’s social media following also increased by 280%. Their Facebook and Instagram ads achieved 51,500 reach, 145,000 impressions and a 30% increase in page likes.