Social media strategy
Strategy is what gets your business from A to B in a way that really works (and without too many scenic detours along the way). It’s what moves your customers from browsing to working with you.
Taking a strategic approach to social media helps you focus your time and budget on the activity that supports your wider marketing and business goals.
Using research and insights, I’ll help you identify strategic opportunities and recommend next steps for your business.
It’s got to be right for you
Every business is different, so the right level of support will depend on where you are now, what you want to achieve and what you need help with.
You might need an expert review of your current social media activity, support to develop your own strategy, or a complete social media strategy researched and developed for you.
A few of the ways Social Jooce could help you
Strategy done for you
Full strategy, researched, developed and written for you, which includes a:
Social media audit to see where you’re starting from
Full social media strategy written for you, including objectives, performance measurement, audience profiles and competitor analysis
Content strategy, content pillars, recommendations and key relevant accounts to engage with
Content plan template, plus recommended apps and tools to make social media management that much easier
1-hour follow-up call to discuss strategy, implementation and next steps
1-hour monthly support for 2 months
A package like this starts from £2,500 per social media platform.
+ £1,000 per additional platform.
1:1 strategy workshop
A 3.5-hour 1:1 workshop session to help you develop your own strategy (in-person or video call), which includes:
Verbal feedback on your current social media activity for one specific platform
Discussion and development of the key elements of your strategy, including social media objectives, performance measurement and audience profiles
Content recommendations and a 4-week content plan
Advice on social media best practice
A digital strategy workbook to capture your strategy and next steps, for you to work through in your own time
A workshop like this starts from £1,300 per social media platform.
Multiple platforms quoted separately.
Social media audit
A fresh pair of eyes and a considered evaluation of your current social media activity, one platform at a time. A social media audit includes:
Review on your current social media activity, looking at what’s working well and what could be improved
Written feedback and practical recommendations for next steps to improve on weaker areas
A follow-up call to discuss the audit report and consider your next steps
Available for LinkedIn, Instagram and Facebook.
A social media audit per platform starts from £1,000.
+ £1,000 per additional platform.
Ongoing strategic support
Regular strategic support to help you put your strategy, training or recommendations into practice and keep things moving.
90-minute initial strategic session
Two 1-hour monthly follow-up sessions
Review progress and priorities
Advice and troubleshooting
Accountability and next steps
£675 for 3 months
Available as a standalone package or alongside other Social Jooce services.
Book a power hour
If you have questions about where to start, are having trouble with a particular area of your strategy or want other social media advice, book a power hour and we can talk it through.
A power hour call costs £195.
Or, if you're not sure exactly what support might work for you, book a free 20-minute discovery call.
“Sarah provided great analysis and understood who I was targeting. She was able to show how best to put in practice developing content, especially when time is limited”